Traditionally, wealth has been based on money, family name, education, etc. But this definition of wealth is exclusionary, and even destructive. We believe that as we move into a conceptual age, the valued currencies around ‘new wealth’ should be based on creativity, innovation, and social benefit.
Social Origins of Good Ideas.
Ronald S. Burt of University of Chicago explains that “people who live in the intersection of social worlds are at higher risk of having good ideas.” In other words, the more people you know who aren’t just like you, the better chance you have of thinking and behaving differently.
The Straddle.
Technology should exist as a means to facilitate and enhance real-world interactions, and should not be treated as an end in itself. We believe in networking that is actually social.
Better Filters.
Communication is now more efficient than at any other point in human history, but forces us to accept irrelevant interactions. Quality still trumps quantity. The movement towards an increasingly fleeting and fragmented world must be balanced by smart filters. And we believe these filters should be ‘human’ in nature.
extract from By/Association
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